We don’t just design bikes, we want to inspire you to ride more. Last month we ran our first alpine riding experience, in Montgenevre and on Col D'Izoard and it was rad.
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When we’re not riding roads round here we love a bit of downhill. And, if you want to avoid the crowds and braking bumps of the really well known places you should consider our backyard, the Piedmont region of Northern Italy and the adjacent Haute Alpes areas.
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Over the last few years I’ve been inspired by and in some cases lucky enough to be taught by some amazing builders. I met most of them through Andrew Denham and The Bicycle Academy where him and Paul Burf (of BTR) helped me build the Spoon Custom’s Sam Dunn bike.
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Drew runs UK company, SPN industries. They make the Spin On These wheels on our Izoard RR. He believes there’s a lot of marketing in the wheel business, which adds unnecessary cost, and not so much thought for how we run and use wheels in the real world.
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Our workshop is about an hour west of Turin, on the edge of the world famous Piedmont region of northern Italy, famous for some of the best food in the world. Turin itself is the home of Fiat, a city of boulevards, built for the motor business. It’s an hour from our workshop in the alpine village of Montgenevre.
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Custom paint is enjoying somewhat of a boom. London based Dan Cole is one of the new school painters who many of my favourite builders would acknowledge is part of a new movement. I should say, Dan has been painting for years. Priceless cars and crazy classics. Thankfully for us, he now prefers the challenge and creativity in painting bikes. As well as the odd creative project.
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Spoon Custom’s launched it’s new road bike, the Izoard RR on Thursday night, in Central London.Around fifty people turned up to see the new bike, and share a a can or two of local brew, Camden Hells, provided by Camden Town Brewery. Brooks hosted the night, providing space in their Concept Store, B1866.
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The last time a steel bike won the Tour De France was back in 1994. Ridden by Miguel Indurain, it was a Pinarello badged bike, allegedly built under contract by Italian frame building legend, Dario Pegoretti.
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A really good bike should give you a sense of speed, freedom and independence, like you’ve never felt before. Just like your very first one did. At Spoon Customs, we just love that idea.We want every bike we design to make you feel just like your very first one did.
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It all starts with a good coffee and a great fit. We sit you down, on a bike fit jig and get to know you and what you want from your bike. We then get you into a position that we think suits your physiology and riding ambitions.
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